How come people don't read?

When Steve Jobs commented on the Amazon Kindle, he said

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

I was in doubt. After googling for a while, I found that it probably is true:

• http://www.humorwriters.org/startlingstats.html
• http://newpairodimes.blogspot.com/2007/06/u.html
  

If 40% of the people read one book or less, it means that 60% of the people don't read at all. I love reading because it's a great way to learn new stuff and gain new perspectives. It's just kind of surprising to me that I actually belong to the weird group :P

Updates: I made a mistake; 40% of the people read a book or less doesn't mean that the other 60% don't read at all. But still, 40% is a pretty big number..